[文献] 《运用社会心理学激励在线社区的贡献者》
Oliver Ding 发布时间: 2015-04-10 04:41,共有 68 人浏览了这个讨论

看到CMU的HCI网站上发布了很多学生的论文,很多值得一看。这篇与社区领导力有关。

Using Social Psychology to Motivate Contributions to Online Communities

摘要:

Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can provide mid-level design principles to address this problem. We tested the design principles in two field experiments. In one, members of an online movie recommender community were reminded of the uniqueness of their contributions and the benefits that follow from them. In the second, they were given a range of individual or group goals for contribution. As predicted by theory, individuals contributed when they were reminded of their uniqueness and when they were given specific and challenging goals, but other predictions were not borne out. The paper ends with suggestions and challenges for mining social science theories as well as implications for design.

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所属微课
社群领导力修炼(beta版)

2015年第1季度的重要线索是社群领导力。在过去两年关注社群建设时,我很少写这方面的议题。今天趁着第1季度回顾,写下这个微课,整理一下近期的心得。这是一个未完成

学友:7 讨论:4 浏览数:749

Oliver Ding创建于2015-03-29